"It struck me as I was following the video tutorial on how to apply product 4 of a complicated 8 step skincare routine, that I was not going to be able to do this on a sustainable basis. Just like fitness, looking after your skin is about what you can do consistently."

​

Jaime Teo, co-founder of Collab, was also Miss Singapore Universe 2001 and a media personality the last 20 years. Her 117k following on Instagram are there for her fitspo posts, her interactions with her daughter and artistic endeavours.

​

So why the name Collab? It came about when she wanted to find a sustainable skincare routine that's good for her face BUT will not cause her sensitive skin to break out. Who else better to ask than the doctor who has been looking after her face for the last 7 years? So together, they developed this first range of skincare with a local chemist, to create an easy solution to strengthening your skin's natural barrier and improving your skin texture in 3 simple steps.

She wants to also spread the word that a simple skincare routine can be equally effective when the collaboration is right =)